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Google wary of behavioral targeting in online ads

July 31, 2007

A Google search page is seen through the spectacles of a computer user in Leicester, England, July 20, 2007. Google is looking to find more links between the searches its users do in order to better target advertising, but the company is reluctant to go much further than that in tracking their behavior. (Darren Staples/Reuters)Reuters - Google Inc. is
looking to find more links between the searches its users do in
order to better target advertising, but the company is
reluctant to go much further than that in tracking their
behavior.

Written by Yahoo! News: Internet News · Filed Under Internet 

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