Yahoo snaps up Right Media for $680M

April 30, 2007

Sign in front of Yahoo! headquarters in Sunnyvale, California.  Yahoo said Monday it is buying online advertising exchange Right Media in a move to counter Google's move to acquire the DoubleClick Internet ad-targeting firm.(AFP/Getty Images/File/Justin Sullivan)AP - Yahoo Inc. added another weapon in its high-stakes duel with its richer Internet rival Google Inc. Monday by snapping up online advertising exchange Right Media Inc. for $680 million.

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